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Rohde & Schwarz | Rohde & Schwarz Tools | Optimization & Benchmarking Drive Test
Compare your network with your competitors'
For mobile operators, quality of experience (QoE) is one of the key factors that drives differentiation, increases revenue and reduces churn. Nowadays, subscriber growth can only come from competing operators. How good should a mobile network or service be?
Benchmarking tests against the competition are an effective way of measuring the marginal improvements that are necessary to trigger focused investments. It is also an effective way of getting to know the competition and to gather valuable information as a source for focused promotional campaigns.
In a mature mobile network, it is fundamental to ensure that the subscriber perceived quality is under control. This means ensuring that QoE keeps improving or is not getting worse, especially when compared to the competition or whenever a new technology is introduced, such as 5G, NB-IoT and LTE-M.
With the constant demand for new services, better network performance and more capacity, it is crucial that operators have a reliable, accurate and reproducible way to measure their subscribers’ QoE. This means comparing themselves with competitors.
NPS for quality benchmarking campaigns
Benchmarking tests are the optimal solution for quantifying the marginal improvements needed to match or beat the competition. Benchmarking tests also help to target specific service and network areas where further optimization activities and network improvements make sound financial sense.
For this, the QoE centric Network Performance Score (NPS) is the ideal point of reference. The NPS is a single metric that characterizes the overall performance by comparing the quality of mobile networks and visualizing the QoE that end users perceive when using common applications. The NPS is integrated into the Smart platform and facilitates benchmarking significantly while reducing the complexity of targeted quality and performance improvements.
The Smart platform
The modular Smart platform offers particular testing components for quality benchmarking. These components can be easily configured for specific use cases and effectively tailored to meet customer needs. For more information, please refer to the product pages below or contact our sales experts via the contact form.
Benchmarking tests against the competition are an effective way of measuring the marginal improvements that are necessary to trigger focused investments. It is also an effective way of getting to know the competition and to gather valuable information as a source for focused promotional campaigns.
In a mature mobile network, it is fundamental to ensure that the subscriber perceived quality is under control. This means ensuring that QoE keeps improving or is not getting worse, especially when compared to the competition or whenever a new technology is introduced, such as 5G, NB-IoT and LTE-M.
With the constant demand for new services, better network performance and more capacity, it is crucial that operators have a reliable, accurate and reproducible way to measure their subscribers’ QoE. This means comparing themselves with competitors.
NPS for quality benchmarking campaigns
Benchmarking tests are the optimal solution for quantifying the marginal improvements needed to match or beat the competition. Benchmarking tests also help to target specific service and network areas where further optimization activities and network improvements make sound financial sense.
For this, the QoE centric Network Performance Score (NPS) is the ideal point of reference. The NPS is a single metric that characterizes the overall performance by comparing the quality of mobile networks and visualizing the QoE that end users perceive when using common applications. The NPS is integrated into the Smart platform and facilitates benchmarking significantly while reducing the complexity of targeted quality and performance improvements.
The Smart platform
The modular Smart platform offers particular testing components for quality benchmarking. These components can be easily configured for specific use cases and effectively tailored to meet customer needs. For more information, please refer to the product pages below or contact our sales experts via the contact form.
